BMW

BMW

Goal

Identify and integrate visual elements such as shapes, fonts, colors, and other patterns from the ID OS into the BMW App to create a unified environment for customers.

Identify and integrate visual elements such as shapes, fonts, colors, and other patterns from the ID OS into the BMW App to create a unified environment for customers.

Main Feature

Customers want effortless control and configuration of car settings through the app.

Customers want effortless control and configuration of car settings through the app.

Storyboard

Preparation

The BMW App is responsible for preparing the car for the driving process, establishing special modes, or configuring settings for the upcoming ride.

Driving

The ID OS is responsible for supporting drivers throughout the drive.

Ideas

-Develop a new vision for the BMW App, incorporating functionality similar to ID OS, allowing users to control their car's environment and configuration directly from the BMW App.

-Develop a new vision for the BMW App, incorporating functionality similar to ID OS, allowing users to control their car's environment and configuration directly from the BMW App.

Screens

Screen Set

A smooth animation is added to create a sense of exclusivity and immerse users in a premium experience.

Introduced a dynamic transition where users move from the car's sleep stage to wake-up mode. Users can easily view the current state of the car (e.g., locked or unlocked in sleep mode).

Added a 3D GLB model of the car on the main screen, allowing users to interact with it, enhancing engagement and overall user experience.

Customization

Users can personalize the main screen based on their preferences, including modes, configurations, and maps, to make their next drive feel more special.

Modes

Users can select different modes to enhance their emotional connection with the car's interior. They can easily set up the mode based on their mood or the goals of their upcoming ride.

Outcome

In 2025, BMW presented a new version that incorporated my design solutions, enhancing the platform's consistency and customization capabilities.

In 2025, BMW presented a new version that incorporated my design solutions, enhancing the platform's consistency and customization capabilities.

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